New Delhi: The
government is planning to use India Post's 1.55 lakh-strong branch
network to reach out to citizens in far flung and backward areas and
educate them about the various policies, schemes and incentives.
The
ministry of information and broadcasting runs various awareness
programmes for the citizens leveraging the Internet and the social
media.
However,
these initiatives are still out of the reach of many who live in
backward and far flung areas there is no connectivity, sources said.
"This
category of population is sizable and within the reach of post offices.
I&B ministry can design programmes region-wise, which can then be
used by the postman to go to these areas and educate the people," a
source said.
The
idea is to utilise the huge network of India Posts' post offices across
the country, especially to reach out to people in areas not connected
with the Internet, and educate them about the government's policies,
schemes and incentives, the sources added.
With
the world's largest postal network, India Post has about 1.55 lakh post
offices spread across the country. On an average, a post office serves
an area of 21.21 sq km and a population of 7,175 people.
Besides,
postman can also be used for directly collecting feedback from the
people in rural areas on various policies and schemes, sources added.
"Also
digital boards and panels can be set up at the post offices across
these areas to educate people on not just schemes and policies, but also
on issues related to health and education," they said.
The
Task Force set up by Prime Minister Narendra Modi is already holding
consultations in this regard with the Ministry of Information and
Broadcasting.
Modi
has set up the Task Force to leverage the postal network in India to
enhance the role of India Posts in financial inclusion, among other
services and it is expected to submit its report by year-end.
The
Task Force includes the Department of Posts Secretary Kavery Banerjee,
Telecom Secretary Rakesh Garg, Department of Electronics and IT
Secretary R S Sharma, Rural Development Secretary L C Goyal and former
SEBI Chairman G N Bajpai.
Former Cabinet Secretary TSR Subramanian is the Chairman of the Task Force.
Source : PTI
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